Building Digital Assets…and Audiences – Webinar


Save time and money by learning how to plan for online asset creation during production – instead of scrambling to cobble together marketing content for your launch! In this live webinar, we'll show you how to strategically customize images and videos to maximize discoverability and engagement on Facebook, Instagram, Twitter, and YouTube.

What you’ll learn:

Social media, online advertising, influencer campaigns… the digital marketing tools for connecting your content with online audiences are familiar to most producers. Less known are the quirks, culture and conventions of each platform to keep in mind when creating content to engage audiences online.

This live webinar covers tips and best practices on YouTube, Facebook, Instagram, and Twitter including: 

  • Customizing images and videos that will drive discoverability and engagement on each platform
  • Budgeting and planning ahead for online asset creation
  • Spotting opportunities to build marketing assets during production – instead of leaving it until it’s too late

At the end of the webinar, you’ll get a cheat sheet that covers the key points.


Who it’s for:

If you’re a production executive or production manager in charge of budgeting and scheduling asset creation, or a production team member tasked with developing and implementing audience building strategies, you cannot miss this webinar!

Don't miss out!

To reserve your spot email us at

$129 USD

Meet your trainers

We’ve been in your shoes…

Magnify Digital is a boutique agency specializing in online marketing strategy, training, and online advertising for the screen media industry. Our mission is to help creators, producers, funders, broadcasters and distributors develop new ways of working together to make content more discoverable, globally.

Magnify Discovery Lab courses have been created by content producers with 25+ years’ experience producing award-winning content. We’ve earned our stripes. We’ve sat across from broadcasters and distributors, negotiated international deals, and run the funding gauntlet multiple times. 

As content producers, we get your challenges.

But as digital strategists, we’ve been watching the content landscape evolve, and we’re excited by the endless opportunities to help you build larger, more engaged audiences online.

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