What to expect
Over 8 weeks, we’ll show you how to conduct a deep dive assessment and create a powerful audience-building strategy for your project. The Masterclass offers 20 hours of live training, self-guided learning modules, plus hands on support with one on one consulting time. You’ll get access to a private Facebook community to ask questions and connect with other inspiring creators.
Small class sizes ensure you get the most out of your Masterclass. We recommend allocating 5-6 hours per week (includes 2-hour live webinar every week and homework completion time). A certificate of completion will be presented at the end.
ASSESS your project’s potential online
ENGAGE your target audience(s)
MAXIMIZE your online presence
MEASURE your success … rinse and repeat!
The first training system of its kind for the creative industries
Magnify Discovery Lab Masterclasses use the proprietary ALERT formula – an innovative audience building strategy based on the 5 Stages of Discoverability Success:
ASSESS. LOCATE. ENGAGE. RESPOND. TRACK.
It’s a proven formula that has helped countless TV, film, and web content projects thrive locally and internationally. ALERT works. And now we’re sharing it with you.
This training helped pinpoint where, on a tight budget and timeline, we should be focussing our efforts. It was both educating and essential in developing an accurate and useful roadmap for the discoverability of our series. Laura Lightbown, Terra Films (Romeo Section)