Discoverability Starts Here

Virtual and in person training for the creative industries

Upcoming Courses

What you'll learn:

Social media, online advertising, influencer campaigns… the digital marketing tools for connecting your content with online audiences are familiar to most producers. Less known are the quirks, culture and conventions of each platform to keep in mind when creating content to engage audiences online. This live webinar covers tips and best practices on YouTube, Facebook, and Instagram including:
  • Customizing images and videos that will drive discoverability and engagement on each platform
  • Budgeting and planning ahead for online asset creation
  • Spotting opportunities to build marketing assets during production - instead of leaving it until it's too late
At the end of the webinar, you'll get a cheat sheet that covers the key points.


We have structured this course to help you create a deep-dive assessment of your marketplace, and a powerful audience-building strategy for your project. The one-on-one format will allow you to get personalized attention for your project, and each session will be loaded with case studies, best practices, and tips for building audience development strategies that deliver measurable results.


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Magnify Discovery Lab trains TV, film and web content producers, creators and broadcasters to build audiences online

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