Discoverability Starts Here

Magnify Digital in partnership with Canada Media Fund (CMF-FMC), Bell Fund, Shaw Rocket Fund, CFC Media Lab, Independent Production Fund (IPF), Creative BC, and the Canadian Media Producers Association BC (CMPA-BC) is proud to announce a new national tour

Discoverability in Canadian Screen Media Funding

Session 1: Executive Briefing

75 minutes – Free of charge

Session 2: Best Practices for Writing a Winning Audience Development Strategy

3 hours – $49

Beginning October 22, 2018


Upcoming Courses

What you'll learn:

Social media, online advertising, influencer campaigns… the digital marketing tools for connecting your content with online audiences are familiar to most producers. Less known are the quirks, culture and conventions of each platform to keep in mind when creating content to engage audiences online. This live webinar covers tips and best practices on YouTube, Facebook, Instagram, and Twitter including:
  • Customizing images and videos that will drive discoverability and engagement on each platform
  • Budgeting and planning ahead for online asset creation
  • Spotting opportunities to build marketing assets during production - instead of leaving it until it's too late
At the end of the webinar, you'll get a cheat sheet that covers the key points.


Learn new techniques for growing audiences around your factual series, assess your project’s commercial viability, and create a solid marketing strategy to turn your viewers into ambassadors. You’ll learn best practices from experienced producers through easy-to-follow online video lessons and live weekly webinars.

This 8-week intensive online training is for mid to senior level factual producers.

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Set your documentary project up for success with this 8-week intensive online training. Discover how to locate your potential audience online, assess your documentary’s commercial viability, and develop a solid marketing strategy to turn viewers into mega fans. You’ll learn documentary-specific best practices from experienced producers through easy-to-follow online video lessons and live weekly webinars.

Perfect for mid to senior level documentary producers.

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Virtual and in person training for the creative industries

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