Magnify Discovery Lab trains TV, film and web content producers, creators and broadcasters to build audiences online.
Live Webinar: Building Digital Assets ... and Audiences
What you'll learn:Social media, online advertising, influencer campaigns… the digital marketing tools for connecting your content with online audiences are familiar to most producers. Less known are the quirks, culture and conventions of each platform to keep in mind when creating content to engage audiences online. This live webinar covers tips and best practices on YouTube, Facebook, Instagram, and Twitter including:
- Customizing images and videos that will drive discoverability and engagement on each platform
- Budgeting and planning ahead for online asset creation
- Spotting opportunities to build marketing assets during production - instead of leaving it until it's too late
Discoverability Masterclass - Drama
A discoverability strategy to drive audience engagement is not an option for drama producers. It’s a necessity. Learn how to make your next project more discoverable with a powerful digital strategy for your drama series. This 8-week Masterclass teaches you how to conduct an assessment and build a strategy for your project. Includes live weekly webinars by industry experts and easy-to-follow online lessons.
This Masterclass is ideal for mid to senior level drama producers.
Discoverability Masterclass - Factual
Learn new techniques for growing audiences around your factual series, assess your project’s commercial viability, and create a solid marketing strategy to turn your viewers into ambassadors. You’ll learn best practices from experienced producers through easy-to-follow online video lessons and live weekly webinars.
This 8-week intensive online training is for mid to senior level factual producers.
Discoverability Masterclass - Documentary
Set your documentary project up for success with this 8-week intensive online training. Discover how to locate your potential audience online, assess your documentary’s commercial viability, and develop a solid marketing strategy to turn viewers into mega fans. You’ll learn documentary-specific best practices from experienced producers through easy-to-follow online video lessons and live weekly webinars.
Perfect for mid to senior level documentary producers.